Community Organisation, UAE

New Life Fellowship

A community organisation whose visitors are almost all on phones. The site was rebuilt around that.

The website

New Life Fellowship Today

This is the live homepage. You can open the site to see how it looks and how quickly it loads.

newlifefellowship.aeOpen Live SiteHomepage of New Life Fellowship
The problem

Before.

Nearly everyone arrives on a phone, but the site had been designed for desktop and adapted afterwards, which made it awkward to use.

What I did

The Work.

01

Mobile-first rebuild

Collapsible navigation, scroll behaviour and page transitions reworked around one handed use.

02

Performance pass

Load time addressed as a design constraint rather than an afterthought.

03

Identity refinement

Favicon, button behaviour and animation timing tuned so the site feels considered.

After.

A site that works properly on the device almost everyone uses to visit it.

Measured, not claimed

How this site
performs.

A site with embedded video and a photo gallery, which usually costs a page most of its score. Nothing from the video host loads until a visitor presses play, so a person who came to read the service times never pays for the players they did not watch. Layout shift across the page is zero, which matters most for a congregation reading on phones.

Google PageSpeed Insights, August 2026

87PerformanceMobile
99PerformanceDesktop
100SEOTechnical
90AccessWCAG
First content painted2.9s
Measured against a four second ceiling
Main content complete2.9s
Measured against a four second ceiling
Time the page is frozen0ms
Measured against a six hundred millisecond ceiling
How much the layout moves0
Measured against a quarter screen ceiling

Mobile figures are measured on an emulated mid range Android over a throttled 4G connection, which is the harder of the two tests and the one closer to how most people arrive.

Get in touch

Recognise The Problem?

If any of that sounds like your situation, describe it in a few lines. You will get a straight view on whether it is worth fixing and what it would involve.

One reply, from me, within one business day.

WhatsApp +971 55 811 6835 emailme@amarsb.com
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