What A Website Actually Costs In Dubai.
Ask three companies and you will get three answers that differ by a factor of ten. Here is what drives that gap, what the published ranges are, and what most quotes leave out.
Why One Website Has Ten Prices.
Dubai has more than four thousand registered digital agencies and a large freelance market on top of that. Published 2026 guides put a basic business website anywhere between three thousand and eight thousand dirhams, and a custom build anywhere between twenty five thousand and well past two hundred thousand. Those are not different qualities of work. They are frequently the same website.
A good part of the spread has nothing to do with the site you end up with. An agency carrying a central office, a sales team and a layer of project managers has to recover those costs, and they are inside the quote before anyone opens a design tool. That is not a criticism. On a large build with many stakeholders, that structure is exactly what you are paying for and it earns its money. It does mean the number on its own tells you almost nothing about what you will receive.
The useful question is not what a website costs. It is what is inside the number, and who is being paid along the way.
The Published Ranges.
Figures compiled from 2026 pricing guides published by Dubai agencies. Treat them as the shape of the market rather than as a quotation.
Brochure site
AED 3,000 to 8,000
Up to roughly eight pages, responsive, contact form. Typically two to four weeks.
Business site with CMS
AED 8,000 to 18,000
Up to around twenty pages with a blog and on page SEO. One to two months.
Online store
AED 8,000 to 25,000
Rises sharply with payment gateways, inventory and logistics integrations.
Custom build
AED 25,000 upwards
Bespoke interface, system integrations, unusual functionality. No sensible ceiling.
What The Quote Leaves Out.
Hosting and domain
Commonly AED 200 to 1,500 a year depending on the platform and traffic. Small, but it is rarely in the headline figure.
Maintenance
A widely used rule of thumb in this market is fifteen to twenty per cent of the build cost per year. Plans commonly run AED 100 to 500 a month.
Words and pictures
The most frequent reason a launch date slips. If copy and photography are not ready, either you write them or somebody bills you to.
Ownership
Ask directly whether the domain, the hosting and the source files end up in your name, and whether you can edit the site without going back to the builder.
What Moves The Number.
There is no standard package here, because no two jobs are the same size. Four things decide the figure, and you get it in writing before anything starts.
- How many pages, and how many of them are genuinely different from one another.
- Whether the text and images already exist, or need to be made.
- How much of your current site can be kept rather than rebuilt.
- How much is running every month afterwards, if anything.
The figure does not change unless you ask for something new. If a smaller scope would do the job, I will say so rather than quote the larger one.
Answered Before You Ask.
What Is A Fair Price For A Small Business Website In Dubai?
Why Is A Freelancer Cheaper Than An Agency?
Should I Pay A Fixed Fee Or Monthly?
What Should Every Quote Include?
How Long Should A Website Take?
Does A More Expensive Website Perform Better?
What I Build.
Branding And Design
People decide whether you look established or improvised before they read a single word. Logos, brand kits, printed material, advertising creative and the words that go with them, so that first decision goes your way.
Digital Marketing And Content
The best website in your sector earns nothing if nobody arrives at it. Search, advertising, social, video and the words behind all of them, pointed at the people already looking for what you sell.
AI Solutions
Most AI output is obvious, and publishing it costs more trust than it saves in budget. Here AI does the repetitive work only. I set the direction and check every piece before it goes anywhere near your audience.
Want The Number For Your Project?
Tell me what the business does and roughly what you need. You get a written figure and a plan before anything starts, whether or not it turns into work.
One reply, from me, within one business day.