Paid Ads
Traffic you can turn on this week, measured by what a customer costs rather than how many people saw the advertisement.
Everything Included.
Three Steps, In Order.
Tracking first
If we cannot see which click became an enquiry, everything after that is guesswork.
Start small, then scale
A tight first campaign to find what converts, then budget moves to what works.
Rotate the creative
AI helps produce variations quickly, so tests run on real alternatives rather than one tired advertisement.
Paid Ads In Practice.
Move through the work below. The full archive sits under Work.
Answered Before You Ask.
Who Owns The Ad Account?
What Do You Charge On Top Of Ad Spend?
Related Services.
SEO
Getting found on Google without paying for every click. I fix what is holding the site back, then build pages around the searches your customers use.
Social Media
Regular, well-made posts on the platforms your customers actually use, planned a month ahead.
Content Creation
A steady supply of things worth publishing. Articles, product content, graphics and the calendar that keeps them arriving.
Short-Form Video
Vertical video for Reels, TikTok and Shorts, produced in batches. One longer recording usually becomes a month of posts.
YouTube Management
Your channel run for you: what to make, how it is packaged, the edit, the upload and the numbers afterwards.
Copywriting And Ghostwriting
The words on the page, and the words under your name. Website and ad copy, plus ghostwritten articles and posts for founders.
Email Marketing
The channel you already own. Newsletters and automated sequences that bring customers back without paying for the click twice.
Lead Generation
Finding potential customers and giving them a reason to get in touch, then making sure the enquiry lands somewhere useful.
Performance Marketing
Everything measured to the last dirham. Tracking, attribution and the ongoing work of lowering what a customer costs you.
Where The Last Ten Years Were Spent.
In house roles rather than freelance engagements for most of these, plus agency work with SEEN Media and ANKABUT Media on client projects. Every name is an organisation I have delivered work for.
Worth A Conversation?
Describe what you are working with and you will get an honest read on what it would take, what it would cost and how long it would run. No obligation attached to asking.
One reply, from me, within one business day.