Luxury Chauffeur, Dubai

Bespoke Rides

A chauffeur company with a good looking website that brought in very few enquiries. Rebuilt around bookings and the routes people search for.

The website

Bespoke Rides Today

This is the live homepage. You can open the site to see how it looks and how quickly it loads.

bespokerides.aeOpen Live SiteHomepage of Bespoke Rides
The problem

Before.

The business ran on referrals and repeat customers. The website looked the part but brought in almost nothing, and there was no way to tell where any enquiry had come from.

What I did

The Work.

01

Rebuilt the site around booking

Every page routes toward an enquiry, with the fleet and the routes structured the way people actually search for them.

02

Local and service SEO

Pages built for the specific journeys and vehicle types people search, rather than one page trying to rank for everything.

03

Wired the lead path

Forms, WhatsApp and phone all tracked, so enquiries are attributable to a source.

04

Hardened and secured

Backups, hardening and updates, so the site stays up without attention.

After.

The fleet and the routes are now presented properly, the site targets the searches it was built for, and every enquiry can be traced back to its source.

Measured, not claimed

How this site
performs.

A dark, photography led site is normally where performance falls apart, because large imagery is the heaviest thing any page carries. Every image here is sized for the space it occupies and served in a modern format rather than dropped in at full resolution and scaled down by the browser. Holding 90 on mobile on a site built to look this way is the part worth noticing, and on desktop it reaches 99.

Google PageSpeed Insights, August 2026

90PerformanceMobile
99PerformanceDesktop
100SEOTechnical
87AccessWCAG
First content painted2.9s
Measured against a four second ceiling
Main content complete2.9s
Measured against a four second ceiling
Time the page is frozen0ms
Measured against a six hundred millisecond ceiling
How much the layout moves0.019
Measured against a quarter screen ceiling

Mobile figures are measured on an emulated mid range Android over a throttled 4G connection, which is the harder of the two tests and the one closer to how most people arrive.

Get in touch

Recognise The Problem?

If any of that sounds like your situation, describe it in a few lines. You will get a straight view on whether it is worth fixing and what it would involve.

One reply, from me, within one business day.

WhatsApp +971 55 811 6835 emailme@amarsb.com
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